The Tokyo Toy Show is Japan’s most important fair for toys and has existed since 1962, in various forms and with different names.
The motto of the event is :
“EnterTOYment – toys make the world smile“.
Besides games, dolls and plush products, the product groups in Tokyo include seasonal and electronic toys.
The event is divided into two parts: only trade visitors are admitted on the first two days, whereas end consumers are also welcome on the last two days.
This year, the Tokyo Toy Show was held on 16th June 2011, showcasing the brightest, the best and latest the toy world has to offer.
The show contains a vast array of games and toys for everyone from babies to adults, all available for the public to get its hands on and try out.
More than 100,000 people attended to the show, which was spread out across two floors and three huge halls.
Among the hottest trends on display this year are Tokyo Sky Tree-related games and eco-themed toys. Children’s toys developed around iPad and smartphone designs are also popular.
Takara Tomy’s virtual fishing game is drawing large crowds and a mad science bath display with plenty of slime and gunk appeals to the kids.
But it wouldn’t be a Japanese toy show without its fair share of Anpanman, Disney, Hello Kitty and all the other character favorites with their own games, toys and digital fluffiness.